New rules this year for advertisements touting investments

Singapore

BEFORE the year is over, advertisements on investments in financial instruments and properties will face more stringent rules, as new guidelines by the Advertising Standards Authority of Singapore (ASAS) kick in, the advisory council said on Monday.

The council, together with the media owners that make up its members, is working with the Monetary Authority of Singapore and the Council for Estate Agencies (CEA) to improve the current advertising code in these areas.

"Proposed enhancements include raising the standards of disclosure and strengthening measures to deal with advertisers who repeatedly place misleading advertisements," said Tan Sze Wee, chairman of ASAS.

The move will help the public better understand the risks of the investments, and will also protect them from recalcitrant advertis…