SPOTIFY’S quarterly gross profit topped one billion euros (S$1.5 billion) for the first time after it reined in marketing spending, although that meant the music streaming giant missed its forecast for monthly active users.

The Swedish company has been growing its user base for years by offering promotions and investing in podcasts and audiobooks. But since last year it started to cut costs, including through layoffs and its marketing budget, to boost margins and profits.

Spotify shares, which initially fell on the quarter results, reversed course to rise 8 per cent in premarket trading on Tuesday (Apr 23).

“We are going to add back some marketing spend over the year,” CEO Daniel Ek said in an interview. “Because we want to keep on having the growth and we saw that in some territories, we may have pulled back a little bit too much.”

Gross margins rose to 27.6 per cent in the quarter from 25.2 per cent a year earlier, helped partly by profits in its podcast business.

Spotify invested over a billion euros to build up its podcast business, including spending hundreds of millions for popular shows such as the The Joe Rogan Experience.

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“It (podcasting) was a drag last year. Now it is another profit centre for us,” Ek said.

The company’s quarterly revenue rose 20 per cent to 3.64 billion euros, beating estimates of 3.61 billion euros.

Spotify has raised prices to boost revenue and experimented with different subscription plans.

“We are also going to add a music-only tier for those consumers that only care about the music side,” Ek said.

First-quarter monthly active users (MAUs) rose 19 per cent to 615 million, but missed Spotify’s own guidance and analysts’ median estimate of 618 million.

The company forecast MAUs at 631 million for the second quarter, below analysts’ estimate of 636.3 million, according to IBES data from LSEG. It also said gross margin should rise to 28.1 per cent this quarter.

Premium subscribers rose by 14 per cent in the first quarter to 239 million, in line with estimates. REUTERS