STB, MICE players chart course for the sector
3-pronged MICE2020 plan aimed at maintaining Singapore's edge as a top Asian venue
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Nisha Ramchandani
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Singapore
AS competition hots up across the region, the Singapore Tourism Board (STB) and the meetings, incentives, conferences and events (MICE) industry are launching the MICE2020 roadmap to maintain Singapore's edge as a top venue in Asia.
This comes as rivals - ranging from China to South Korea to Malaysia and Australia - are investing in new infrastructure and bidding aggressively to snare a bigger piece of the MICE pie. "Development is happening very fast across the region. Everyone wants to go after the MICE business," said Neeta Lachmandas, STB assistant chief executive.
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