Social media influencers

NEWS ANALYSIS

Trump faces Maga backlash as online influencers shape the Iran war narrative

The lack of a narrative from the administration has left public opinion to coalesce unguided

Dubai’s appeal is that it is a safe, modern and prosperous oasis, a gleaming corner of stability in a turbulent region. The Iran conflict threatens this.
THINKING ALOUD

Who says influencers contribute nothing to society?

Dubai calculates that they are worth billions; fingers crossed that hasn’t changed

On Sep 25, MAS sent advisory letters – which do not carry penalties – to five content creators who may have provided financial advice without a licence.

Influencers agree the ‘not financial advice’ disclaimer is insufficient, as MAS issues warnings to five content creators

But they say MAS guidelines will make them more careful about the clients they choose to work with

Seek financial advice only from registered influencers. Verify their representative number and credentials to ensure they are authorised to provide investment recommendations.
INSIGHTS FROM CFA SOCIETY SINGAPORE

Clicks and credibility

Understanding finfluencers’ role in investment decisions

TikTok’s algorithm is one of the main driving forces behind US government efforts to force its Chinese owner, ByteDance, to relinquish control of its international operations.

China suppliers mock tariffs with Nike, Lululemon deals on TikTok

Other Chinese social media apps such as Xiaohongshu, or Red Note, have also gained popularity among young US users

IShowSpeed (centre),  whose real name is Darren Watkins Jr, live-streams regularly to his 38.4 million YouTube subscribers, often for hours at a time.

YouTube star IShowSpeed woos US consumers with futuristic China tech

Viewers online have commented on how Chinese technology is on “another level” and underrated, with some remarking how backward the US seems to be

At the launch of the YouTube Shopping Affiliate Programme were (from left) Geraldine Ho, head of marketing for Shopee Singapore; Chua Kel Jin, director of Shopee Singapore; Ajay Vidyasagar, regional director of YouTube Apac; Mongchin Yeoh, social media influencer and YouTuber; and Niclas Hildebrand, vice-president of consumer products of Zenyum.

Singapore Shopee sellers can tap YouTubers for marketing in new affiliate scheme

YouTube intends to collaborate with more brands, platforms in the future

MrBeast has spent the past few years leveraging his fame on YouTube and other social platforms to build businesses that have nothing to do with media.

YouTube’s biggest star MrBeast makes more money from chocolate than videos

Beast Industries, is majority owner of Feastables, a chocolate business that generated sales of about US$250 million last year and a profit of more than US$20 million

MrBeast is best known for his work on YouTube, where he posts videos of large-scale challenges and giveaways that generate hundreds of millions of views.

YouTube star MrBeast is raising money at a US$5 billion valuation

The online star is raising money to fund a holding company that owns all or part of several businesses

This marks a new normal for press briefings at the White House, long the preserve of mainstream outlets.

Podcaster debut marks new era for White House press room

Are the mainstream media “out of touch with Americans?“