SUBSCRIBERS

An Asian persuasion

Red, the number '8' and dragons rule timepieces made exclusively for this region

Dylan Tan
Published Fri, Oct 24, 2014 · 09:50 PM
Share this article.

WITH Hong Kong maintaining its stronghold as the number one importer of Swiss luxury watches, it was unsurprising to see many brands pulling out all stops to make sure they left an impression with Asian collectors. Hence, it was common to see watches such as Baume and Mercier's popular Promesse being given a make-over in red - considered a lucky colour in this part of the world.

To make things even more auspicious, these Asia-only exclusives are given very limited runs of anywhere from eight to 88, or at most 188, pieces. Another common sight was the use of dragon motifs in watch designs. Th…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here