AS CHILDREN, brothers Kenneth and Kevin Koh would sit in the back of a van full of dog food, accompanying their father Koh Hak Boon on his rounds as a delivery driver and salesman for a pet food company.

In 2007, their father founded his own pet products company, B2K – with Kenneth joining him that year, and Kevin, the following year.

“We started off as an import business, importing brands from overseas and distributing them in the local market,” said Kenneth, now B2K’s chief executive officer.