From tea bags to canned beverages, Gryphon brews a new identity
KNOWN for its tea bags and loose-leaf tea, Gryphon Tea now offers canned tea-based beverages and is rebranding simply as “Gryphon” – in a further step away from its parent company, tea wholesaler Lim Lam Thye.
Gryphon’s founder Lim Tian Wee, part of Lim Lam Thye’s fourth-generation leadership, has been interested in prepared beverages since 2004, when a supplier approached the parent company to formulate a limited-time-only iced green tea for McDonalds.
After that project, Lim did not continue working on beverages because he was focused on developing a consumer tea brand – which would become Gryphon Tea.
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