Sats’ next lap will lean on AI, F1-style telemetry – and hot wings
Its strategy includes a central, data-enabled platform and expanding its aviation and food businesses
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[SINGAPORE] Sats wants to borrow a page from Formula 1 to boost its own performance all over the globe, using real-time data and artificial intelligence to help run its expanding aviation and food logistics network.
Kerry Mok, its president and CEO, said: “In an F1 race, teams are getting a continuous data feed from car telemetry. You have a strategy team that takes the data, analyses it, and that helps the team make decisions. I look at that and say, ‘This is perfect for us’.”
Sats is in the midst of building a group-level, AI and data platform to boost overall performance and decision-making. At the same time, the Singapore Exchange mainboard-listed company is continuing the expansion of its key businesses of gateway services and food solutions.
