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Impossible Foods eyes retail sales for further growth in Singapore

Claudia Chong
Published Wed, Aug 12, 2020 · 09:50 PM

Singapore

IMPOSSIBLE Foods, the maker of the realistic-tasting plant-based beef patty, is gunning for retail sales in Singapore to accelerate its growth.

The Temasek-backed company has yet to launch in grocery stores in Asia but in the United States, its retail footprint has grown more than 50 times in less than six months.

Impossible Foods intends to partner large supermarket chains in Singapore, said Nick Halla, the company's first employee and its current senior vice-president of international.

He declined to say whether the company is approaching a deal with any of the chains here.

"Most places in Singapore align with this - you have a pretty even mix between food-service consumption and retail consumption. We started in the food-service world, with the strategy being that we kno…

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