Singapore Tourism Board

Singapore bets on K-pop’s soft power for long-term tourism and branding gains

Upcoming BTS concerts expected to lift tourism, though economic impact may be shy of Taylor Swift’s Eras tour effect

STB says that it expects 17 million to 18 million international visitor arrivals this year, compared with 16.9 million in 2025.

Singapore’s tourism receipts could set record in 2026, despite slower arrivals growth

STB’s arrivals forecast is more conservative for this year, after tourist volumes missed estimates in 2025 

Singapore's tourism receipts have already exceeded pre-pandemic levels, reaching S$29.8 billion in 2024 – 7.6% higher than in 2019.
OUTLOOK 2026

Singapore’s 2026 visitor arrivals may fall short of pre-Covid levels, but tourist spending should keep rising: observers

Growth in tourism receipts will be fuelled by Mice visitors, alongside rising demand for wellness, medical services and experiential offerings

An artist's impression of Therme Group Asia's Marina South wellness attraction, which is set to open by 2030.

‘No misrepresentation of track record’ in Therme Group unit’s tender bid for S$1 billion wellness project: STB

An NYT report had accused Therme of exaggerating its track record to secure a previous deal in Toronto

An artist's impression of the Marina South wellness attraction, which will be located in the vicinity of Gardens by the Bay, Marina Barrage, Marina Bay Cruise Centre Singapore and the upcoming Founders’ Memorial.

Mah Bow Tan-led Therme Group unit wins STB tender, plans S$1 billion wellness attraction in Marina South

Singapore’s first dedicated wellness attraction is expected to draw up to two million visitors a year

Pickleball has a huge following in Asia, where over 800 million people have played the sport at least once, according to data from research agency Market.us.

Singapore to host first international amateur pickleball championship in April 2026

STB is supporting the four-day event that has a guaranteed prize purse of at least US$50,000

As at June this year, Singapore’s total tourism workforce stood at 75,000, up from 69,000 a year earlier, notes STB.

Tourism sector actively hiring as new roles emerge in tech and sustainability

The Singapore Tourism Board expects the opening of new hotels by end-2026 to create more jobs