Head over to Longchamp’s travelling green concept pop-up this long weekend

[SINGAPORE] If Longchamp has its way, you’ll be seeing green – and lots of it – for the next five months.

The French leather goods company has brought an exclusive travelling boutique concept to Singapore, its sixth stop in Asia as part of a global journey.

And the core of this “installation” at Raffles City Singapore? The colour green.

At its Green Concept Boutique, the vibrant hue is the star. It is also a key element in Longchamp’s identity that symbolises both its timeless heritage and forward-looking spirit.

How this comes to life is via two tones – a luminous light green representing optimistic energy and creative curiosity, and a deeper “heritage” green that conveys natural elegance and authenticity.

Together, they signify continuity and evolution, flooding the pop-up space with a bright and playful vibe.

“Through this exclusive boutique concept, we envisioned a setting that captures the maison’s spirit in a bold and innovative way, while remaining true to its roots,” said Juliette Poupard Delafontaine, Longchamp’s group event director.

She added that this invites visitors to connect with the brand “in a more intuitive and emotional way”.

An experiential retail space designed for discovery and engagement, the installation features curated moments and interactive elements alongside a selection of the brand’s iconic pieces.

SEE ALSO

Why emotions shouldn’t be swept under the rug – even at work

Welcome to Longchamp’s year

These include Le Roseau, Le Pliage, Looong and the limited-edition city-exclusive Le Pliage du Monde – available only at the pop-up.

“This boutique offers a new way for our community to engage with the brand through a dialogue and atmosphere that is uplifting and creative,” said Mollie Rogers, Longchamp’s general manager for Singapore and Malaysia.

This long weekend (May 1 to 3), visitors can also enjoy in-store experiences such as an interactive sticker photo booth and a cafe on wheels just outside the mall that offers seasonal refreshments, including ice cream.

Longchamp’s Green Concept Boutique is at Level 1, Stamford Square at Raffles City Shopping Centre and runs till Sep 15