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‘If you can make it in Singapore, you can make it anywhere’: Minor Food CEO

Diversification is key amid pressure from China F&B players and the new Johor transport link, says Dellen Soh

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Ranamita Chakraborty

Ranamita Chakraborty

Published Wed, Oct 14, 2026 · 11:00 AM
    • Dellen Soh leads Minor Food, which has more than 2,700 outlets in two dozen countries and over 30 brands.
    • Dellen Soh leads Minor Food, which has more than 2,700 outlets in two dozen countries and over 30 brands. PHOTO: MINOR FOOD

    [SINGAPORE] Singapore’s F&B sector has a reputation for being extremely cut-throat and unforgiving.

    High costs, discerning consumers and an influx of international brands, particularly from mainland China, combine to create a tough operating environment for established players and new entrants alike.

    Yet, for the CEO and chairman of casual-dining restaurant operator Minor Food, it is exactly the reason to have a footprint in the city-state.

    Singapore F&BF&BMinor InternationalHospitalityAsean BusinessSingapore

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