From shopping to gaming: ShopBack sees over 30% growth in FY 2026
This uptick in revenue marks a departure from the flat numbers the company has seen in the past two years
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Published Thu, Apr 9, 2026 · 11:22 AM
SHOPBACK may be most known for letting its customers earn cashback on their shopping, but the firm is increasingly leaning into other non-transactional use cases like allowing users to earn rewards by playing mobile games.
This feature, called ShopBack Play, marks the company’s entry into a “play-to-earn” ecosystem, the firm said in April. In Hong Kong, the feature has given back over HK$5 million (S$813,133) to users since its launch.
ShopBack Play was released in six markets in January last year.
